RATE CARD

A Welcome To Advertisers

Entering its 29th year of publication, Pacific Rim Magazine continues a tradition of excellence by combining incisive journalism, vigorous design, and captivating photography. This award winning publication is distributed in Metro Vancouver, in copies of the Globe and Mail in early May. Our readers are Globe and Mail readers, who are known for their above-average education and income. We target readers who seek out our advertisers’ products and services, and are able to afford them.

The magazine is written, designed, edited and produced by students of the Publishing Program at Langara College. This intensive diploma program teaches cutting-edge publishing skills. The story selection is exacting. Pages are crafted according to a precise grid and colour palette. Instructors with extensive backgrounds in publishing oversee every step of the process. The results rival the highest quality magazines created in Canada.

Past issues of Pacific Rim Magazine have given voice to timely subjects. From political and economic matters; to cuisine, sports, and culture; to technology and the environment, previous stories have informed readers in their understanding of Pacific Rim topics. With more than two decades of success in mind, we compose the 2017 issue, confident that all of your expectations will be rewarded in Pacific Rim Magazine.

Please join us as an advertiser and see the remarkable effect an ad in PRM will have on your business.

Distribution Plan

We are pleased to announce our continued distribution by the Globe and Mail. On Wednesday, May 3, 2017, 12,700 copies of Pacific Rim Magazine will be distributed throughout British Columbia to all of the Globe and Mail’s daily subscribers.

Another 500 copies are sent to institutions with connections to the Pacific Rim (embassies, trade offices and educational institutions around the Rim); and to media, colleges, universities and major public libraries. Total distribution: 15,000. Estimated readership: 41,000.

Globe and Mail Highlights

Weekly Readership Facts:
Average age of reader: 48 years
Readership under 34: 34%
Readership aged 35-64: 44%
Household income above $100,000: 36%
Globe and Mail readers have above-average incomes and are better educated than Canadians in general.
Millennials are the largest group of print readers.
The Globe and Mail is the only Canadian newspaper to show a readership growth trend over the last five years.

Why You Should Be Using Magazine Ads

51% of consumers consider magazines and websites as the best resources to learn about new products and services. —Media Connections Study, Brand/Spark International/ Magazines Canada, July 2013.

58% of magazine readers have looked for more information based upon a print magazine ad—and that is even higher, (65%) for 25 to 24 year olds. —MPA Factbook, 2014/2015

Ads in magazines have a higher level of trust than ads on social media, online banner ads, and ads served in search engine results. —Nielsen Global Trust in Advertising Survey, September 2015.

Three quarters of consumers prefer to read a paper copy of a magazine rather than an electronic version. —Crowd DNA Rules of Attraction, Magnetic, 2014/2015

LangaraPRM.com

Get more value for your advertising by taking advantage of year-long exposure on LangaraPRM.com. Each summer, the current issue of Pacific Rim Magazine goes online. Your ad will run in rotation on our site until August 2018.

The content on LangaraPRM.com has been substantially expanded over the past year to include all the stories from the past 20 years the magazine has been produced by the Publishing Program. Continued interest in the Pacific Rim region and the relevant information contained on our site brings viewers at the rate of more than 21,000 unique visitors annually. This produces more than 52,800 page views with visitors remaining on the site longer than the online average.

Though we get our share of international traffic, more than 51% of the people viewing LangaraPRM.com are from Canada. 63% of our mobile visitors are using iOS—users known to spend more on average. The rotating nature of how the ads are served will ensure your ad benefits from appear on pages with high traffic.

Bookings for a 1/3 page or smaller print ad will include a 300 x 250 pixel “Medium Rectangle” web ad. Bookings for a ½ page or larger print ad will include a 300 x 600 pixel “Half Page” web ad.

Terms

Advertising will not exceed 40% of the content.
Colour photography and graphic art will be used to illustrate articles.
64 pages (including cover), printed on coated gloss stock, minimum 150 line screen.
15,000 copies will be printed and distributed.
Commissions: 15% to recognized agencies.
Payment in full is due within 30 days of receiving a published copy of the ad.
Supplied artwork must be digital. • Rates quoted are for space and printing only.

Contact

Production and technical information requests available from:

Terry van Roon
Managing Production Director
Tel: 604-323-5436
Fax: 604-323-5393
Email: tvanroon@langara.bc.ca

For further information, regarding Pacific Rim Magazine please contact:

Darren Bernaerdt
Publisher
Tel: 604-323-5432
Fax: 604-323-5393
Email: dbernaerdt@langara.bc.ca

Don Hill
Advertising Director
Tel: 604-323-5371
Fax: 604-323-5393
Email: dhill@langara.bc.ca

We Can Help You With Your Print and Web Ad For No Charge!

Part of advertising with Pacific Rim Magazine means having a team of designers ready to create professional ads for the magazine and website at no cost.*

No Charge Design

Do you need an ad that matches your current look or is it time for a fresh approach? Are you in need of a logo or does your current logo need updating? Do you have an ad that needs resizing to fit our format? Our advertising department will design your print and web ad to meet your needs.

No Charge Consultation

Horizontal? Vertical? Lots of text or just a headline and photo? If you wonder what kind of ad will best enhance your message, our advertising department will be happy to offer advice. Whether you have lots of ideas or no ideas our advertising department will work with you to find the best solution.

No Charge Copywriting

Our editors are trained in advertising copywriting. They will work with you to create memorable copy to reach your customers.

No Charge Photography

Professional Photography students from Langara College, if contacted early enough, can shoot photographs for your ad (subject to restrictions**).

A Collaborative Process

When your contract is forwarded to the advertising department we will contact you within a few days and begin discussions about your ad.
After consultation, you will see a proof of the ad.

Subsequent proofs will be supplied to you if necessary.

Changes are made in a collaborative process until you are satisfied and are ready to sign-off.

* If, in the consultation process, the advertiser requires and agrees to outside resources that will result in extra costs (e.g. a photo from an online image bank) then those costs will be incurred by the advertiser. The advertising department strives to work with the highest quality formats but can be limited by what the advertiser submits.

** Advertising photography is usually available free of charge for one-time use of images in Pacific Rim Magazine. After that use, copyright remains with the photographer. Use of advertising photos in other media must be arranged in writing between the advertiser and the photographer. In some cases the photographer will charge fees for publication of photos in media other than Pacific Rim Magazine.

A 3-year contract means we can design a different ad for you each year!

Click Here for a Printable Version of the Rate Card

Rate Card

Sizes Non bleed sizes
Width Depth
1 page* 7″ 10″
2/3 page vertical 4 5/8″ 10″
1/2 page vertical 3 7/16″ 10″
1/2 page horizontal 7″ 4 15/16″
1/2 page vertical digest 4 5/8″ 7 1/2″
1/3 page vertical 2 1/4″ 10″
1/3 page square 4 5/8″ 4 15/16″
1/6 page vertical 2 1/4″ 4 15/16″
1/6 page horizontal 4 5/8″ 2 3/8″

*Additional sizing for 1 page ad: Bleed 8 3/8″ x 11″ and Trim 8 1/8″ 10 3/4″

Rates Three times One time
Colour B&W Colour B&W
1 page* $1,495 $1,050 $2,175 $1,470
2/3 page* $1,190 $825 $1,690 $1,175
1/2 page* $895 $615 $1,270 $885
1/3 page* $630 $435 $895 $620
1/6 page* $360 $245 $510 $345
2 facing pages* $2,355 $3,360
centre spread $2,870 $4,095
inside back cover $1,765 $2,520
page three $2,095 $2,995
inside front cover or outside back cover $1,910 $2,730

*Confirmed placement on inside pages $50 while available (only within space booking deadline).

Dates

Ad space booked by:
March 16, 2017
Art received for PRM created ads by:
March 23, 2017*
Client supplied ads received by:
March 30, 2017
Publication:
May 3, 2017
*If PRM is creating the ad, any text or visual materials the client may be supplying are to be received by this date.

“Beautifully produced. Professional-level writing, design, editing. The whole package is outstanding.”
—Don Krause
Media Adviser, Truman State University, writing on behalf of the College Media Association in regard to Pacific Rim Magazine’s first-place award for Best General Interest Magazine, 2010
“I have followed Pacific Rim Magazine since its inception in 1989. I continue to be impressed with its relevant content and presentation as delivered by those involved in Langara’s reputable Publishing Program. One look at the extensive masthead reveals why this truly collaborative publication is a work of literature, research and art—a testament to ‘higher learning’”
—Jane Edwards Griffin
Art Director, Griffin Design
“I’m continually impressed by Pacific Rim Magazine….With top-notch photography and a keen sense of editorial insight, Pacific Rim Magazine stands up to the best of its peers on the magazine rack.”
—Anicka Quin
Editor, Western Living Condo Magazine / Managing Editor, Western Living Magazine